viral???
November 2nd, 2007
A new trend, well technically not so new, is taking over in terms of marketing and promotion and it goes by the name of viral marketing. What is it? well I have found some information that will give us the basics and some insight to what it is and how we can use it to promote ourselves or a product we deem viable!
Definition: Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence.
Now Dr. Ralph F. Wilson, E-Commerce Consultant has compiled a list of six simple principles of viral marketing, i will share the six he has listed on the site, but for a more detailed look at each one of these principles click here.
- Gives away products or services
- Provides for effortless transfer to others
- Scales easily from small to very large
- Exploits common motivations and behaviors
- Utilizes existing communication networks
- Takes advantage of others’ resources
How has youtube, myspace, faceboook, and other sites encouraged viral marketing practices or even better made this type of marketing an outlet for the average person to use in marketing themselves, their church, or a product?
If you enjoyed this post, make sure you subscribe to my RSS feed!
